Water, water everywhere

There was an article in the Washington Post today about bottled water. It included the following:

"Desalinated seawater from Hawaii, meanwhile, is being sold as "concentrated water" -- at $33.50 for a two-ounce bottle. Like any concentrated beverage, it is supposed to be diluted before drinking, except that in this case, that means adding water to . . . water."

Real life is getting increasingly like MAD Magazine, which once had an advertisement for dehydrated H2O.